Have you ever had the experience of chasing something, whether it's success, love, money, personal improvement?

Only to find that when you finally reach it, the feeling of arrival never quite comes.

Maybe for a fleeting moment, it seems like you've made it, but then as soon as the dust settles,

a new longing emerges, another goal, another craving, another sense that something is still missing, that you are still missing something. And so the cycle continues, stretching out

ahead of you endlessly. The next job, the next relationship, the next purchase, the next version of yourself

that finally will feel complete. Capitalism knows this feeling well. In fact, it doesn't just know it,

it depends on it. Our entire system is structured around manufacturing and maintaining this

feeling of lack. It's not just that capitalism explo feeling of lack. It's not just that

capitalism exploits our labor, and it certainly does, but it also exploits desire itself. It convinces

us that we can finally get whole if we just consume enough, work hard enough, own enough, optimize

enough. And yet, the more we chase, the more the

goalpost moves. The more we consume, the hungrier we become. The more we seek satisfaction,

the more dissatisfied we are. Because in the end, capitalism doesn't just fail to provide fulfillment. It requires our

unfulfillment to sustain itself. At the heart of this is a deep, often hidden paradox. We are not

actually suffering from a lack of resources necessarily, but from an excess of production, an excess of commodities,

an excess of choices that never bring resolution.

Capitalism thrives not on scarcity, but actually on abundance, an abundance designed to keep us

endlessly dissatisfied.

We are surrounded by an obscene excess of wealth, information, entertainment, branding,

self-help, promises of success.

Yet we are more alienated, anxious, and existentially hungry than ever before.

Why?

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