Quick Cut: S2E231 Ingredients for Innovation

It's a Good Life

Brian Buffini

Business, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.4 • 2.4K Ratings

🗓️ 3 October 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

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Continuous innovation is vital to successful entrepreneurship. In this episode, Brian outlines an innovation formula that will help a business to stay fresh, offer the market something new and keep its customers happy and engaged.

YOU WILL LEARN:

· Why ‘shiny object syndrome’ can be so damaging.

· Why it’s crucial to innovate on the fundamentals.

· Why synergy, creativity and feedback are vital to true innovation.

MENTIONED IN THIS EPISODE:

“Sacred Cows Make the Best Burgers,” by Robert Kriegel

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Innovation is at the crux and the core of all successful business ventures, all entrepreneurs.” – Brian Buffini

“One of the biggest elements of coaching is to help people push through the dog days, when they don't feel like they're making progress.” – Brian Buffini

“There are many businesses and lives that are unfinished projects because people constantly get connected to ‘shiny object syndrome.’” – Brian Buffini

“Finishing is one of the key ingredients to innovation.” – Brian Buffini

“Sometimes, the fundamentals need to be enhanced and raised to a new level.” – Brian Buffini

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Transcript

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0:00.0	Welcome to It's a Good Life with Brian Baffini, founder of America's largest business coaching company.
0:10.0	Here's a short classic cut from one of our all-time favorite episodes.
0:15.0	When people think innovation today, the next thing they think about is some form of technology and there is no
0:25.1	doubt that in the last 20 to 25 years most of the great advances we've seen
0:31.0	societally have been innovation that have taken place technologically.
0:36.0	However, that is not where all innovation takes place.
0:40.0	Because of that, many people exclude themselves from the process of innovation and so I don't
0:45.6	walk you through that today. I got three things to share with you. First of all
0:49.6	it's the caution, the caution of innovation, which is to beware of this shiny object syndrome.
0:56.0	SOS, SOS, the shiny object syndrome. The second thing is, where are you showing your age in regards to your business and your fundamentals.
1:05.0	And then third, synergy, feedback, and creativity.
1:09.0	The real formula for innovation, the real ingredients in making the innovation pie.
1:15.0	So let's talk about it to start with Shiny Object Syndrome.
1:20.0	The first thing is that new is exciting.
1:22.0	And that is both great news and it is a cautionary tale
1:26.8	Because we can get really hooked up on the new right? It's kind of like eating sugar
1:32.0	We know we need energy.
1:34.0	In Ireland, we don't have the Snickers Bar, we have a marathon bar.
1:37.0	And you look at it and it has how many units of energy it has.
1:40.0	It can also feel you think this is good for you, right?
1:43.0	Well, just like that candy bar, it can give you energy, but it's also the kind of energy we know that
1:48.9	helps you crash and burn. So short-term sugar highs run out, caffeine highs run out, booze highs run out.
	...

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