Quick Cut: S2E247 The Two Most Powerful Words in Business
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 28 November 2024
⏱️ 12 minutes
🧾️ Download transcript
Summary
Click here to listen to the full episode
In a world where a simple ‘thank you’ is often absent in interactions with other people, expressing gratitude is more important than ever before. In this episode, Brian shares why an attitude of gratitude changes everything and how it has formed the cornerstone of his business and his life for many decades.
YOU WILL LEARN:
· The best ways to express gratitude.
· What happens when you let people know you appreciate their business.
· How gratitude brings emotional glue to a relationship.
MENTIONED IN THIS EPISODE:
“How to Win Friends and Influence People,” by Dale Carnegie
NOTEWORTHY QUOTES FROM THIS EPISODE:
“A person's name is so important. It's the sweetest sound in their ears. We’ve got to make sure that we say thank you and use the person's name.” – Brian Buffini
“An attitude of gratitude changes the heart.” – Brian Buffini
“Nothing in my career has cost less money, taken less time and built a bigger fortune for me than the expression of gratitude, especially through personal notes.” – Brian Buffini
“Gratitude is an essential in the good life.” – Brian Buffini
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Transcript
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| 0:00.0 | Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company. |
| 0:10.4 | Here's a short classic cut from one of our all-time favorite episodes. |
| 0:17.1 | Well, the top of the morning to you, and welcome to It's a Good Life. |
| 0:21.0 | Today I'm going to talk to you about the two most powerful words in business. |
| 0:27.1 | Well, I'm not going to leave you hanging. |
| 0:28.8 | The words are, thank you. |
| 0:32.1 | I feel compelled to talk about this topic today because I've seen these words so absent from not only the business |
| 0:39.6 | environment but our culture today. So how do you stand out above the crowd? Express the gratitude |
| 0:45.5 | of thank you. I'm so thankful for the culture I grew up in Ireland where the Gaelic phrase that |
| 0:51.6 | was ingrained in me was Gourav Mahogat.. Gur of Mahogut was the phrase we say thank you. |
| 0:56.4 | In fact, Danny Iverson was getting me set up today. |
| 1:00.3 | You know, Danny is one of our producers here at the podcast. |
| 1:02.9 | Danny and I've worked together for 10 years. |
| 1:05.0 | And I said to him, Goura Mahogut, Danny, and he said, you're welcome. |
| 1:08.9 | He's heard that phrase so much. He's never spoken to a word |
| 1:11.0 | Gaelic, but he knows what Gura of Mahaguth means, because it's been said so often. |
| 1:16.1 | The definition of thank you is a, it's a definition of gratitude, kindly thoughts, |
| 1:20.1 | appreciation, and pleasure for something that's been done for you. |
| 1:23.5 | Gurav Mahagut, the Gaelic, is, may you have goodness. You know, the earliest thank you notes |
| 1:29.1 | that I'm talking about can be traced actually to the Chinese and Egyptian cultures. And people |
| 1:33.7 | would exchange notes of friendship and good luck with one another on papyrus paper. Merriman Webster |
| 1:39.4 | says the first known use of thanks occurred in the 12th century from the Latin word tangre, which is to think. |
... |
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