6 Minute English from BBC LearningEnglish.com

Hello, this is 6 Minute English from BBC Learning English. I'm Phil.

And I'm Beth.

If you use the internet, and nearly everyone does, you've probably read headlines like this.

You won't believe what plastic surgery this celebrity has had done.

Known as clickbait, headlines like these are used to grab your attention and make you read more.

But now a new trend called ragebait is spreading across social media.

Ragebate is online content designed to make you angry or outraged.

In this program, we'll explore the trend of rage baiting and, as usual, we'll learn some

useful new vocabulary, all of which you can find on our website, BBClearningEnglish.com.

Great. But first, it's time for my question, Beth,

which is about the two terms we've been using,

click bait and rage bait.

Both contain the word bait.

But what is its actual meaning?

Is bait, A, a strong feeling of anger. B, food put on a hook to catch fish or animals,

or C, a piece of computer software. I am fairly confident that it is B, food put on a hook.

Okay, well we'll find out the correct answer later in the program. Here's how rage bait works. A creator posts a

provocative piece of content online, a message maybe, or a video, people see it, feel outraged,

and comment angrily. Others see it, like it and share it around. Either way, the content creates interest, increases internet traffic, and makes money for the creator.

Here's marketing strategist Andrea Jones explaining more to Megan Lawton,

presenter of BBC World Service Program Business Daily.

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