This is Planet Money from NPR.

In 2000, Mark McAfee was only about a year into dairy farming.

When he started getting these calls, people kept calling being like, do you have any milk?

And he's like, I mean, yeah, of course they do.

I'm a dairy farmer.

No, no, no, no.

We don't want your milk to go out to be pasteurized.

We want your milk direct from you in raw form, not processed in any way.

Raw milk.

As in, not pasteurized.

It's like, sure.

I guess I don't have to send it off for pasteurization.

Why not?

And that's how Mark found himself driving down the five from Fresno to Los Angeles, the

back of his white SUV filled with not-o-j, but raw milk.

Drove down to LA, three and a half hour drive.

And we took phone calls from people who pointed reserve five gallons for themselves.

And we only had like, I don't know what it was, 125 or so half gallons.

It wasn't like we had a lot.

But we drove down to Los Angeles and after taking all these orders on the phone, as we're

driving down, people knew we were coming.

He's driving through this residential neighborhood called Venice.

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