Welcome to Real Talk, episode number two. I am Brian Rose, the founder and host of London Real. I'm here in the studios.

Usually you find me opposite a guest where I talk to him for a couple hours and we go

super deep but this is real talk where I answer your questions every single week

it's fun it's a lot faster it's a lot shorter as much as I like to go in for a couple hours. I love also answering

questions. I'm answering your questions that you've either submitted to me on the Academy,

on Facebook, on YouTube.

So let's get started.

Let's do this.

As expected this week, we've got a lot of questions

about pitching.

And that's because our last guest was Orrin Cloth,

who's the author of the book, Pitch Anything.

And Orm was sitting right here about three weeks ago

and he told me how you can go in to a 20 minute meeting and pitch your idea about your business and

close and this is different than selling. Selling is when you have a relationship

with a client or you sell a commoditized product.

Pitch is when you go in and you close the deal.

Or as Orem would say, one shot, one kill, lick the arrow, and put it in the carcass.

And a lot of people watch this episode

and immediately applied it to their lives.

And so a bunch of your questions are about the pitch.

I'm going to get right into him, but before I do, I want to talk about one of our

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