Let's talk a bit about personal branding because that's what most people know you for,

follow you for. And I mean, brand has impacted my life tremendously. Content has impacted my life.

You know, we've rebranded everything around this wealthy, you know, kind of branding.

And I didn't really have much talks with people about it.

It was just like, well, I guess this is just kind of what we are.

And I'm just curious how you look at personal brand,

especially like even with naming the company, the future, and what you're doing.

Okay.

There's a lot of different ideas in competing thoughts.

And I think there's two schools of thought.

And I might ruffle

some feathers here by saying this okay so number one is what excuse me number one is where I think

the majority of the market is where brand and personal brand it becomes such a buzzword yeah

people are throwing it around indiscriminately because it sounds cool. You don't just have a company.

You have a brand.

You're not just a person.

You have a personal brand.

Yeah.

And to some degree, they're right.

But what they look at personal branding is as a vehicle to sell more products to bringing

people into the top of funnel and creating a persona so that you become more attractive

to your customers. That's one school of thought.

...