Hello, I'm Ted Sides, and this is Capital Allocators.

This show is an open exploration of the people and process behind capital allocation.

Through conversations with leaders in the money game,

we learn how these holders of the keys to the

kingdom allocate their time and their capital. You can keep up to date by visiting

Capital Allocators.com.

My guest on today's show is Dan Ariely, a leading behavioral economist, author, entrepreneur, and the James

B. Duke professor of psychology and behavioral economics at Duke University.

Dan is also a founding partner of Irrational Capital, an investment research firm that quantifies

the impact of corporate culture and employee motivation on financial

performance. My initial conversation with Dan two years ago has been one of the most downloaded

episodes of the show, and a recent research piece by J.P. Morgan entitled The Human Capital Factor

that highlights his work, got me excited to catch up with him again.

Our conversation covers many aspects of his continuing research to identify positive human capital practices and performance in the workplace, including data collection and assessment, gender differences, goodwill, ESG, and changes during COVID.

We then turned to the practical application of the research in the capital markets through two

indexes and customized research. We close by talking about Dan's new research project and some of

his favorite recent answers to his Ask Ariely column in the Wall Street Journal.

Please enjoy my conversation with Dan Ariely.

Dan, great to see you.

Lovely to see you too.

It's been a long time. It's been a little while. And I would love to see you. Lovely to see you too. It's been a long time.

It's been a little while. And I would love to start with when you first came on the show,

...