4.8 • 806 Ratings
🗓️ 15 July 2024
⏱️ 60 minutes
🧾️ Download transcript
Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies. The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running. Jen is also a two-time author.
Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and describing the differences in hedge fund and private equity branding. We then turn to some of Jen’s fascinating observations learned from her experience, including raising entrepreneurial children, working with millennials and Gen Z staffers, and implementing the principals of ‘Just Ask’, behave with humanity, and not thinking in black and white.
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0:00.0 | Capital Allocators is brought to you by Ten East, an investment platform for sophisticated investors to access private markets. |
0:10.5 | Ten East brings benefits of having your own family office without the cost and headaches of doing so. |
0:16.8 | It's founded and led by Michael LaFelle, former deputy executive managing member of Davidson Kempner. |
0:24.2 | Michael and his investment team offer members the opportunity to co-invest by offering at their |
0:29.1 | discretion. Michael and his team source, diligence, and commit material personal capital to each |
0:35.3 | investment. The opportunities shared on the Ten East platform |
0:38.9 | offer exposure to private credit, real estate, niche venture and private equity, and other |
0:44.5 | idiosyncratic investments that typically aren't available through traditional channels. |
0:49.2 | The principles have over a decade track record of investing in these types of exposures |
0:53.5 | across more than 350 |
0:55.7 | transactions. Post-investment, the Tennis team conducts ongoing monitoring and reporting, |
1:01.8 | just as you'd expect from an institutional investment organization. I've known Michael for about a |
1:07.0 | decade, and after becoming impressed by the quality of 10 East offerings, its research |
1:11.6 | process, and high-quality investment team, I became an advisor to the organization, an investor |
1:17.1 | in multiple offerings. You can learn more and join me as a member at 10-east.com. That's the number 10, |
1:25.4 | east.co. |
1:34.0 | Capital Allocators is also brought to you by SRS Aquium. |
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1:59.4 | online M&A payments, digital stockholder solicitation, |
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