4.7 • 760 Ratings
🗓️ 26 April 2023
⏱️ 43 minutes
🧾️ Download transcript
Jocelyn Gordon is back! A dear friend, women’s fashion accessory brand pioneer and veteran of the industry. When we spoke back in the midst of the pandemic, Jocelyn had partnered with a huge industry powerhouse… fast-forward and bigger isn’t always better when it comes to boutique business. It’s all change again, Jocelyn is back at the helm solo with a reinvention of her namesake brand and as always resilience is the name of the game!
https://www.shopjocelyn.com/
Instagram: @shopjocelyn
@jociesworld
https://www.instagram.com/caviardreamstunafishbudget/
https://www.instagram.com/therealmargaretjosephs/
https://www.instagram.com/thelifeofmrsb/
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0:00.0 | The following podcast is a dear media production. |
0:03.9 | Hello, Caviar Dreamers. I'm Margaret Joseph. And I'm Lexi Buputo. And every week we are bringing |
0:10.7 | you entrepreneur real stories from leaders, disruptors, change makers, and risk takers. We may not be |
0:18.2 | serious, but we seriously mean business. Well, Kavio, James, we are here in the |
0:25.6 | studio again. I'm so excited because we're here with a dear friend of mine, an amazing businesswoman, |
0:30.7 | Jocelyn Gordon, who is an amazing company? Jocelyn. Her namesake. My namesake. Yes. So Jocelyn, please tell everybody what your |
0:39.9 | company is because I love to wear it and you're a designer, an entrepreneur, been up and now you're |
0:46.6 | definitely up because your line is doing unbelievably well, but you've had some setbacks. So please |
0:50.6 | tell everybody what your line is. So I started my company with accessories. |
0:55.8 | And there was nobody at the time when I started my company that was doing fun fur accessories. |
1:03.2 | Now you really can't say fur because it's a bad word. |
1:06.3 | But that's how I started my company with amazing, colorful fur accessories. |
1:12.3 | Yes. |
1:12.9 | And through that, I evolved into outerware, many different partners, many ups and downs. |
1:21.2 | And I had a company called J. Military by Jocelyn. |
1:24.9 | So that's where I started, Fun Fur Accessories. I sold to Bloomingdale, Sacks, |
1:30.4 | Neemence, Henry Bendell at the time. I had no idea that I could be a designer. I was working for |
1:36.2 | another accessory company. I added these Fun Fur accessories to her collection. And after three years, |
1:43.7 | I decided that I needed to do more. And I got |
1:47.5 | the courage through a friend to go out on my own. And what year was this? 2001. Okay, that's a |
1:55.0 | long time ago. That's 24 years. Now, what am I can't add? That is not. That's 22 years. |
1:59.4 | 22 years ago. I started my company. I had no idea. I had gotten divorced. I didn't add. That is not. That's 22 years. 22 years ago. I started my company. I had no idea. I had gotten |
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