4.9 • 15.1K Ratings
🗓️ 21 October 2024
⏱️ 36 minutes
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0:00.0 | Hello friends. Thanks for joining me today. My guest is the one and only Malcolm |
0:09.2 | Galadwell. Malcolm is revisiting one of his most important and popular works, The Tipping Point. |
0:17.9 | He has a new book out called Revenge of the Tipping Point, and I think you're going to really enjoy this conversation so let's dive in. |
0:26.9 | I'm Sharon McMahon and here's where it gets interesting. |
0:32.4 | I'm really excited to be joined by Malcolm Gladwell. Thanks for being here today. |
0:36.0 | My pleasure. |
0:37.0 | Revenge of the tipping point. |
0:39.0 | First of all, the tipping point became like a cultural phenomenon. |
0:44.0 | Were you prepared for the impact that conceiving of something called a tipping point was going |
0:49.3 | to have? |
0:50.3 | Was that on your radar? |
0:51.3 | No. |
0:52.3 | I mean, I guess? No. I mean. |
0:53.4 | Yes it was. I was prepared. |
0:56.0 | Yeah, it's impossible to say yes to answer to that question. |
1:00.8 | But no, I would put myself in the ranks of the shocked it took a little while to become a successful book so yeah it wasn't like it was this big bang out of the gate |
1:10.0 | It sort of built over time even after I published published it, I thought, oh, you know, |
1:13.2 | kind of had a nice little modest run, |
1:15.6 | and I thought, oh, that's it. |
1:17.1 | And then it kept going. |
1:18.4 | It became a reflection of the very phenomenon it was describing, |
1:21.5 | which was something that becomes contagious and |
... |
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