Rick Rubin is one of the most iconic creative minds in the world.

He's a producer who's worked alongside Russell Simmons as a co-founder of Def Jam Recordings,

founder of American Recordings, and former co-president of Columbia Records.

And what does that mean?

He's been around acts and working with the Beastie Boys, the Ghetto Boys, Run DMC,

L. L. L. Kool J. Dan Zig Mat. boys the ghetto boys run DMC yellow cool jay Danzig metallica slayer the

cult red-odd chili peppers rage against the machine audio slave aerosmith

Lincoln Park system of a down Johnny Cash? Come on y'all! This guy has a

classic pedigree and also an evolved understanding of the creative act itself, which is what drove him to write this book,

The Creative Act, which went like wildfire through culture, and is an incredible book.

So it's my absolute honor to sit down and talk to Rick Rubin.

Before we get started and hearing from our sponsors I just wanted to make everybody

aware that we have our new fit- Service program, our sixth year, where

we take a radically different approach.

We have six different tracks of different areas of personal fitness, physical fitness, mental fitness, emotional fitness,

spiritual fitness, romantic fitness, and financial fitness.

And all of these streams flow into the same tributary of the amazing summits we have with the

transformational experiences that we offer, including the breath work and the ecstatic

dance, and the amazing community bonding and the connections that you'll form

with people who are fellow travelers of the way.

But in the process, you'll get a deep dive

with each of the individual coaches on their field of expertise.

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