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Ready For Retirement

Root Financial's Backstory: How and Why the Company Was Founded

Ready For Retirement

James Conole, CFP®

Investment Planning, Bonds, Education, Stocks, Cash, Business, Dividend Investing, Retirement Planning, Retirement, Investing, Tax Planning

5706 Ratings

🗓️ 5 December 2024

⏱️ 31 minutes

🧾️ Download transcript

Summary

In their new podcast, Root Talks, James and Ari open up about the story behind Root—their financial advisory firm—and how it grew from humble beginnings into a nationwide company with hundreds of clients, a 30-member team, and nearly $1 billion in managed assets. James shares how the unexpected twist of being forced out of a stable financial advisor role led him to reevaluate everything. That introspection sparked the vision for Root, a firm built around purpose-driven financial planning. Fo...

Transcript

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0:00.0

If you had told me seven years ago that we'd be working with a few hundred clients across the country,

0:04.6

that we'd have 30 different team members helping to support those clients,

0:07.4

that we would have about a billion dollars in assets that clients had entrusted to us to help the manage,

0:12.4

I would have said, beyond a shadow of a doubt, that you are out of your mind that is not going to happen.

0:17.7

I was very happy at my old firm, prior starting route, never saw myself going anywhere,

0:22.0

yet here we are. And so, Ari, what we're going to do today is we're going to tell the backstory

0:26.6

of both how Root came into existence, how you and I met, how we've grown what we've grown,

0:32.3

and what that ultimately means for the team here, for clients that we serve, and hopefully for the industry

0:38.4

at large.

0:41.5

This is another episode of Ready for Retirement. I'm your host, James Connell, and I'm here to

0:46.0

teach you how to get the most of the life with your money. And now, on to the episode.

0:51.9

It's going to be a special episode, and this was prompted by your guys' comments. So yes, we look at

0:57.4

those and we appreciate them. We have a really special announcement in that we have a name for the show

1:03.8

officially. I'm going to tell it to you guys all in one second, but I have to shout out some

1:08.3

awesome names that came through that we heavily considered.

1:11.8

We saw someone say, you should just call it retirement made easier, discussion about dollars,

1:17.4

curb your volatility, a reference, curb your enthusiasm, the J&A show, twin minds, lots of awesome comments.

1:24.6

So thank you guys for leaving those.

1:26.7

We are going to call this

1:28.1

Root Talks. And it would not be right to start Root Talks without the story behind how Root got

1:36.1

founded. So that comment was left left by Alan Young 159, who says, you guys should do a video on how

1:43.6

you guys met, how Root came about,

...

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