Rory Sutherland | The Future of Marketing and Advertising

Jimmy's Jobs of the Future

Boxlight Creative Studio

Technology, Business, Careers

5 • 1.1K Ratings

🗓️ 4 February 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: boxlight.io In this episode of Jimmy's Jobs, Rory Sutherland, one of the most original thinkers in business, joins the show to discuss the probabilistic nature of business, why businesses fail, and the critical role of marketing. They delve into the evolving landscape of advertising, the psychology of successful marketing, and why big ideas need effective marketing to change behavior. Rory reflects on his career, shares insights on hiring, and explores how video calling is revolutionizing business. They also touch upon economic growth, the future of transportation, and the underestimated value of diverse thinking in problem-solving. Whether you're interested in behavioral science, business strategy, or marketing, this conversation offers a wealth of knowledge and fresh perspectives. 00:00 Intro 01:31 When we met in 2016 02:40 Jaguar Rebrand 05:00 Hiring Weirdos 07:19 Pointless qualifications 13:02 The UK vs US 16:00 Why Zoom made work easy 23:12 Why everyone has Silver Cars 28:30 Make Busses great again 30:33 Marketing in Politics 31:42 Youtube politicians 33:18 The Evolution of Advertising 35:08 Becoming a TikTok star 41:23 Trump, Trump, Trump 46:46 Caviar vs KFC 52:27 Uni vs Online courses ********** Follow us on socials! Instagram: instagram.com/jimmysjobs Tiktok: tiktok.com/@jimmysjobsofthefuture Twitter / X: twitter.com/JimmyM Linkedin: linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? [email protected] Sponsor the show or Partner with us: [email protected] Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter Editor: Sunny Winter Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This episode is brought to you by Sun Express Airlines.
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0:23.1	tan later at sunexpress.com and secure your seats today. Welcome to Jimmy's Jobs of the Future.
0:31.5	I've wanted to get today's guest on the show for a very long time, Rory Sutherland,
0:36.7	Vice Chair of Ogilby. I first met him in 2016.
0:41.3	It was an event at the Design Museum that had hundreds of attendees. There had been a couple
0:47.7	of rather wooden speakers beforehand who had given rather bland, vanilla-type speeches about
0:53.7	business and the importance of growth.
0:56.0	Then Rory got up and gave a wonderfully insightful and witty talk.
1:02.0	It made me think this is what corporate events should and could be more like.
1:07.0	Business and entrepreneurship is exciting. It can and should be funny. In some ways,
1:13.6	Rory is a very traditional ad man, often dressed in bright and uncoordinated clothes. It is worth
1:20.5	checking out this episode on YouTube alone to see the cardigan he's wearing. But at the same time,
1:27.4	as a pioneer of human behavioural
1:29.5	economics, it has been amazing to see his career adapt to the modern world. Over the last decade,
1:36.5	he has become a social media sensation with his takes on modern day business being seen by hundreds
1:42.6	of thousands of people on a daily basis.
1:46.0	He is someone who has reinvented themselves on numerous occasions and he also has a regular column in The Spectator.
1:53.0	I'm often asked by people what we look for in a guest and I find it can be quite hard to answer it.
	...

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