Hey J.B. Here, the Wolf of Wall Street in the Wolfs. Then I have an awesome guest, very famous guy, entrepreneur,

so and you're definitely gonna know.

He's the founder of a software platform

that allows people to become world-class marketers and sales people on the back end of it.

Talking about Russell Brunson, the founder of a click funnel.

So Russell's someone that I know for many, many years we never interact with but we've

admired each other from afar. Seriously, I've looked at his career, I've watched the

growth, he's read all my books, so what you're going to see as we start to communicate

with each other and really, you know, go back and forth.

What you're going to see is not just mutual respect, but you're going to actually see how sales and

marketing work together, hand in the two pillars of essentially monetizing an idea.

Let me restate that.

There's a big deeper.

See, at the highest level what business really is, entrepreneurship is it's

monetizing value. You have something of value which means that it can cure

someone's pain point.

It can resolve something, right?

You have something that has value.

The purpose of a business is to deliver this value to people, to your customers, right?

And to do that in a way that when it's all said and done,

the amount that you spend on manufacturing your product or

delivering your service with service the amount that you spend on marketing

...