Ryan Holiday - Trust Me, I'm Lying

London Real

Brian Rose

Investing, Cardano, Crypto, Bitcoin, Brianrose, Ethereum, Londonreal, Technology, Cryptocurrency, Business, Defi

4.4 • 1.9K Ratings

🗓️ 8 June 2014

⏱️ 93 minutes

🔗️ Recording | iTunes | RSS

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Summary

When you sit down to speak to the man known as the best media manipulator in the business, you start to wonder who is really going to be in control. Ryan Holiday is a man whose reputation precedes him in a huge way. After doing business with the likes of Tucker Max, Tim Ferriss, Robert Greene (48 Laws of Power) and Dov Charney of American Apparel, you know he's a highly qualified marketer. On top of that he's an accomplished author of the books "Trust Me, I'm Lying", "Growth Hacking", and his latest "The Obstacle is the Way."

Transcript

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0:00.0	This week on London Real, we have author and media manipulator Ryan Holiday.
0:07.0	I'm blowing the whistle on how manipulation in the media works as someone who found themselves doing it who participated in this
0:14.9	world and contributed to it and decided that I didn't like it and then I thought
0:18.8	it sucked. I've manufactured controversies, done stunts, planted fake stories.
0:24.8	Our companies every day, they get blindsided by completely bogus online news.
0:29.4	I want to be the one that thrives because of difficulty.
0:35.0	What stands in the way becomes the way.
0:39.0	There's this great stoic line, like there is no good or bad, there's only perception.
0:42.0	We don't control the world around us, we control how we respond to it.
0:46.0	I want to be the one that thrives because of difficulty, not the one that gets wrecked by it and not the one that like muddles through. The obstacle
0:54.4	is the way. If I ever caught like the 18 year old version of myself saying I
0:59.3	was like destined for greatness or some ridiculous thing like that, I would beat the shit out of him.
1:06.0	London Meal presents Ryan Holiday. Trust me, I'm lying. Here is your job as a human being. Do what you love to do, be a good person. That's it. Yes, yes, y'all. We are back at London Real and this week I have a fascinating young man on the show by the name of Ryan Holiday.
1:36.0	Ryan is a self-confessed media manipulator and author, but he spent some time working for some of the greats out there.
1:46.2	You might have heard of an Extreme American by the name of Tucker Max, who had a book in a movie called I Hope They Serve Beer in Hell.
1:55.0	Then Ryan worked for Robert Green when he was working with the rapper 50 Cent on the book The 50th Law.
2:02.0	He said he actually spent time transcribing recorded
2:05.6	conversations between 50 and Robert Green who wrote the 48 Laws in
2:09.7	Power, which is rumored to be the most popular book in the American prison system.
2:15.0	And Ryan was saying he got to transcribe these conversations as his job.
2:19.0	It doesn't get much better than that.
2:21.0	After that, he became head of marketing for American apparel
	...

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