Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself and your business.

Here's your host, founder of America's largest business coaching company, Brian Bafini.

Well, at top of the morning tea and welcome to It's a Good Life.

Very, very excited to expose you to a man today.

I think you're going to get a lot from. His name is Mike McCallowitz. He's a son of New Jersey.

And he, like most of you listen out there today, he is an entrepreneur's entrepreneur.

And he's been there, done that. He's seen the highs, he's seen the lows,

sold several multi-million dollar businesses, had the bull by the horns on more than one

occasion and has also experienced the great entrepreneurial drop. And as they say, it's not how you

fire you fall. It's how high you bounce. And he's got a great personal story to share.

He has a fantastic new book. And we try to expose you guys on a limited basis to books. We know

you're a big book by an audience. But if you own a small business, I would say the first and

best small business book I've ever read was the E-Mith Revisited. And this one right here is now in very short orders

gotten into my top five. It's called profit first. And in a world we live in today, everybody's

talking about purpose and this and that, which, you know, missions were all big on that.

But this is about transforming your business from being a cash eating monster to a money-making machine.

And right now, you know, you can do all the purpose stuff.

You know, my mother used to say, the road to hell is paved with good intentions.

You know, if you want to do some good stuff with your business, do real well, make a boat, a lot of money, and then give your time and your money and energy.

And so this is Profit First.

Mike, delighted to have you join us today.

Thanks for making the time for us.

...