S3 E8: Jane Portman, Userlist

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 8 September 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Originally from Russia, Jane Portman gained experience as a creative director for an agency. She has been involved in tech as a designer for 16 years, occupying different design jobs. In fact, product work and design is her hobby! Jane is Married, with 3 kids, and shares entrepreneurial love with her husband. Having a college degree in applied information technology to the legal side of business, she has a solid foundation baseline for understanding the tech world. A few years ago, Jane was selling her first SaaS product, and moved forward recruited some co-founders to work on a new idea - around a problem she was having with automated email, and in app messaging. This is the creation story of Userlist. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	We didn't have a separate tech stack for the MVP specifically. We were just building a solid,
0:06.6	nice product from day one and it slowly grew in features and that's how it evolved from MVP up to
0:13.0	the launch. We never had a super strict roadmap and just about a month ago we actually got rid of the roadmap almost entirely.
0:23.9	One more thing is important is that our industry is super sensitive,
0:28.9	this email marketing slash email communication.
0:32.7	You can do it in a very ethical way and you can do it in a very unethical way.
0:38.2	I'm Jane Portman, co-founder and head of product at UserList.
0:47.6	This is Code Story, a podcast bringing you interviews with tech visionaries
0:52.9	who share in the critical moments of what
0:55.6	it takes to change in industry and build and lead a team that has your back.
1:02.3	I'm your host, Noel Aaparte, and today how Jane Portman built her latest startup to
1:07.8	solve the problem around automated emails and in-app messaging.
1:13.6	All this and more on Code Story.
1:21.6	Originally from Russia, Jane Portman gained experience as a creative director for an agency.
1:34.2	She's been involved in tech as a designer for 16 years, occupying different design jobs.
1:37.8	In fact, product work and design is also her hobby.
1:43.6	Jane is married with three kids and shares entrepreneurial love with her husband.
1:49.6	Having a college degree in applied information technology to the legal side of business,
1:54.0	she has a solid foundation baseline for understanding the tech world.
1:58.6	A few years ago, Jane was selling her first SaaS product and moved forward recruiting some co-founders to work on a new idea
2:02.3	around a problem she was having with automated email and in-app messaging.
2:08.3	This is the creation story of UserList.
	...

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