So the story we talk about a lot in thought exchange is that a waiter comes up and says,

what would you like to drink? And people say, I don't know, I'd like a beer. Sure, give me a beer.

Yeah, I don't know, beer. And then someone says, well, it's the first sunny day of spring that's

really beautiful. Don't you make great margaritas here? I'd really like a margarita. Someone else in the group says, ooh, I'd also like a margarita. Yeah, you know what, me too. You know what around a margarias, except for one person sticks to their beer meat.

The point of that story is that the thing that didn't happen is that people don't then stop

and say, sorry, you guys can't all get a margarita.

You said beer six or seven times.

That's the most frequent thing that got said, and therefore you have to stick with it.

I'm Dave McLeod, I'm the CEO and a co-founder of Thought Exchange.

This is Code Story, a podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead a team that has your back.

I'm your host, Noah Laphart, and today how Dave McLeod took a face-to-face concept and digitized learning from mass amounts of people.

All this and more on Cote Story.

As an interesting turn to the guests I have on the podcast, Dave McLeod is not a technologist by trade.

He is a serial entrepreneur and an old school face-to-face facilitator

who cares a lot about what people have to say and feel.

He came out of college having taken every course under the sun

and getting zero degrees,

which prepared him perfectly to be a consultant.

He lives in a small ski town called Rossland in British Columbia, and it's important to him to be a good dad, a good son, and a good member of his community.

Along the way, he got to do some interesting and complex work where he heard voices representing many different

viewpoints. In doing this, he picked up some facilitation techniques to figure out what was

important within the diverse groups of people he was working with. And then he got hooked up

...