S4 E18: Lior Sion, Bringg

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 4 May 2021

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lior Sion has been doing tech for 30 years, since he was in High School. He is married with 2 amazing and a dog (a Vizsla to be specific), and is in his mid 40s. He is passionate about ultra running, which is anything larger than a marathon... which can equate to 5-6 hours of running. Yep, you heard that right. He loves the contrast between being outdoors and computers, and typically runs the trails and rivers around where he lives. Around 8 or 9 years ago, Amazon was a losing company - as in, they are losing money. At the time, Lior was CTO of a ride hailing company in Europe, where he gained great understanding around logistics in this industry. He realized that though companies like Amazon and Uber could create connected and seamless service for their customers, the rest of the world would have difficult building platforms around logistics, customer ownership, and visibility. Lior and his co-founders decided to create an operating system, enabling these types of players to achieve this out of the box. This is the creation story of Bringg. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	I had some experience from Get on location, you know, reporting and so and so forth.
0:06.6	So like I said, it's like Uber, so we had to report location of taxis and so and so forth.
0:10.5	So I knew how to build to scale.
0:13.4	And there is, I strongly believe that there is such a thing as premature optimization.
0:19.0	On the other hand, if you understand what you're building towards,
0:22.9	you can build it more or less right sooner.
0:26.4	In some of my decisions and the engineering decisions,
0:29.7	we built it to scale from day one.
0:31.6	In others, we didn't.
0:33.2	And once we started to scale like crazy,
0:35.6	obviously we ran into issues.
0:38.0	My name is Leol Seon. I'm the CTO and co-founder at Brink.
0:47.7	This is Code Story, the podcast bringing you interviews with tech visionaries
0:53.1	who share in the critical moments of what it takes to change in industry
0:57.3	and build and lead.
0:59.5	A team that has your back.
1:02.3	I'm your host, Noah Laparte,
1:04.1	and today how Leor Sion created a platform for non-tech businesses
1:09.1	to delight their users during the final mile.
1:13.7	All this and more on Code Story.
1:19.9	Lee Orsione has been doing tech for 30 years since he was in high school.
1:24.1	He's married with two amazing kids and a dog, a Vizla, to be specific. He's passionate
	...

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