4.6 • 216 Ratings
🗓️ 20 October 2022
⏱️ 30 minutes
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0:00.0 | Like, realistically, the MVP was all the processes that I've built over the course of my career. |
0:06.1 | And I think, you know, probably the closest thing to what we ended up building was actually |
0:10.2 | the process that I built at Rippling, which I built an air table. |
0:13.6 | I had some workflows where I would, like, pull that stuff out and then send some kind of |
0:17.6 | templated emails to the company and to sales that, you know, said, |
0:22.0 | hey, here's the stuff that we're launching. Like, here's the important information that you |
0:25.0 | need to know, yada, yada, yada. When we actually started working on it, my co-founder and I started |
0:29.9 | building, you know, what would be the first incarnation of this. It was basically just, you know, |
0:34.9 | modular documentation and then some tools for sharing that stuff through email. |
0:39.7 | My name is Derek Osgood, and I'm the co-founder and CEO of Ignition. |
0:47.7 | This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead. |
0:59.5 | A team that has your back. |
1:02.4 | I'm your host, Noah Labhart. |
1:04.6 | And today how Derek Osgood is making an impact to your go-to-market plan by building the first dedicated GTM platform. |
1:13.6 | All this and more on Code Story. |
1:20.6 | Derek Osgood comes from a family of entrepreneurs and has always known he wanted to start something himself. |
1:25.6 | Prior to that, he worked for other companies, large and small, and product and marketing roles. |
1:30.9 | Some of the companies he worked for included PlayStation, Ripling, and BBVA. |
1:35.7 | Outside of his profession, he loves to travel the world and is a huge fantasy story nut. |
1:40.6 | It's worth noting that we geeked out on fantasy novels for a good 10 minutes, as your host is a |
1:45.2 | fantasy nut as well. |
1:48.0 | Derek had been through hundreds of product launches at his previous companies, of various |
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