Yeah, so we were really focused through that, you know, kind of MVP phase at proving the most key parts of our thesis.

One of the advantages of what we were doing is that we understood our problems pretty closely because we had previously experienced them.

But one of the risks of that is that I think you can over index on your own experience. And so we were pretty focused on building just enough to kind of act as a prop

almost in conversations with some of those early beta customers or private beta customers,

where we essentially just wanted to make sure that our view of the world wasn't so unique

that this wasn't a real market.

My name is Michael Zerker, and I'm the co-founder and CEO of Prismatic.

This is Code Story, the podcast bringing you interviews with tech visionaries,

who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noah Labhart, and today helped Michael Zerker built the platform he wished he'd always had to integrate solutions to your platform.

All this and more. OnCote Story.

Michael Zerker has been in tech since he was young, starting his first company when he was

19 years old. A lot of his path to his current place is

through that prior company. He's married with three kids living in South Dakota and is a pilot.

Beyond these things, he's a machinist as a hobby. In fact, he created logos cut out of metal

for his current team as they shipped their MVP.

In his prior company, Michael built a numerous amount of productized integrations across his platform and thousands of customers.

No matter their state of growth, these integrations were always a significant challenge.

After selling the company in 2018, he decided to build the thing he wished he had back then.

This is the creation story of Prismatic.

Prismatic is a integration platform that is focused on helping software companies provide integrations to their customers

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