S9 E20: Michael Hummel, Establish

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 16 April 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Michael Hummel has a different perspective on tech and startups than most people in this realm. His background dis in marketing, and prior to his current venture, he was running a lead gen marketing firm. Outside of his professional life, he is married, living in Puerto Rico, and has a miniature husky. He has picked up spearfishing - which sounds wicked fun. When I asked what was the biggest fish he caught, he laughed - and mentioned that he sticks to the reefs and the smaller fish. Starting out, Michael founded his current venture focused on PR - IE public relations - and they did this because it was aligned with his background. Fast forward, his company is aiding startups raise capital, by focusing on three key pillars. This is the creation story of Establish. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	The hardest thing for us was deciding if we were going to niche down or not. Because in the early
0:06.6	days, we were more generalist and we'd worked with nearly a thousand companies prior to deciding
0:12.5	to go all in on just this early stage startup community. We did this audit of who are the clients
0:19.7	that, one, we like working with the most. Like, where
0:22.7	do we actually get excited? And two, who are the happiest that are with us? The more that we
0:27.7	looked at the clients that we worked with, it really just kept coming back to these early stage
0:33.6	companies who we were able to get some media coverage for that raised money and that kept
0:38.7	working with us months after that.
0:40.5	I'm Michael Hummel and I'm the CEO and founder of Establish.
0:46.6	This is Code Story.
0:49.4	A podcast bringing you interviews with tech visionaries.
0:52.3	It's six months moonlighting.
0:53.9	There's nothing like the backcats.
0:55.8	Who share what it takes to change in industry.
0:58.3	I don't exactly know what to do next.
1:00.2	Just took many goes to get right.
1:01.9	Who built the teams that have their back.
1:04.5	The company is its people.
1:06.1	The teams help each other achieve.
1:07.5	Most proud of our team.
1:09.1	Keeping scalability top of mind.
1:11.6	All that infrastructure was up pain.
	...

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