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The Creative Penn Podcast For Writers

Scaling An Author Business With Rachel McLean

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8745 Ratings

🗓️ 21 October 2024

⏱️ 63 minutes

🧾️ Download transcript

Summary

How do you successfully scale an author business? How do you delegate to your team as well as continue to research and write the books you love? With award-winning crime author, Rachel McLean. In the intro, new Kindle devices [Amazon]; new European markets for Spotify audiobooks [Spotify]; customisable audio with Google NotebookLM; Amazon Ads launches […]

The post Scaling An Author Business With Rachel McLean first appeared on The Creative Penn.

Transcript

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0:00.0

Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

0:08.0

bringing you interviews, inspiration and information on writing craft and creative business.

0:14.7

You can find the episode show notes, your free author blueprint, and lots more at thecreativepen.com.

0:22.5

And that's Penn with a double N.

0:25.0

And here's the show.

0:26.9

Hello, creatives.

0:28.0

I'm Joanna Penn.

0:29.2

And this is episode number 77 of the podcast.

0:33.4

And it is Friday the 18th of October 24 as I record this.

0:38.1

In today's show, I'm talking about scaling your author business with Rachel McLean.

0:43.7

And we have a fascinating discussion.

0:45.6

I really enjoyed this one about ambition, growing from being an author with one series

0:50.7

to an imprint with multiple series and a bigger team,

0:56.9

going wide from KU to direct into bookstores and more, as well as the mindset you need to take the next step, as well as

1:02.6

deciding whether you want to scale or not. So yes, this made me think about lots of things for my

1:09.1

own business. So that's coming up in the interview section.

1:16.3

In writing and publishing things, Amazon launched a suite of new Kindle devices this week,

1:22.0

including a reimagined Kindle Scribe and the first ever colour Kindle.

1:27.0

Now, I still use a Kindle paper white. I have had a few

1:30.4

over the years. I still love it. But it's good to see Amazon is still investing in eBook

1:35.6

devices, as of course Kobo does. So presumably that means they still care about ebook sales

1:41.9

and boroughs in KU. So I think it's always good to see

...

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