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UKTN | The Podcast

Scaling up the smart way - Asha Haji, Co-founder of Framework

UKTN | The Podcast

UKTN

Technology, Entrepreneur, Tech, Business, Hr, Sales, Uktech, Investing, Funding, Entrepreneurship, Marketing

56 Ratings

🗓️ 11 April 2022

⏱️ 50 minutes

🧾️ Download transcript

Summary

This week’s guest is Asha Haji, co-founder of Framework, the world’s first on demand business school due to launch this year. Haji shifts the focus from founders to start-up employees and how the HR elements of growth and expansion are often overlooked and placed secondary to areas like sales and marketing. She shares her knowledge on how scale-ups can work smarter when it comes to expansion and the emphasis on employee growth and training to achieve the desired scale up without over hiring. Haji talks funding and closing a seed round of £2m which brought in some pretty impressive angel investors as well as her experience as a woman in the tech space looking for likeminded investors.

Transcript

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0:00.0

People, when they scale these businesses, they don't think about necessarily how much every

0:09.3

time you add a person, you're adding complexity to the business exponentially.

0:14.2

Because a lot of times, startups are just doing things just out of necessity, not because

0:17.8

they think that's the way they should be doing them.

0:22.2

What you are as a company, as 10 people people is different from what you are as a company is 30. One of the biggest things

0:28.0

that we learned, to your point earlier, was community was such an important aspect of what we were

0:32.6

building. My guest today is Asha Hajie, who's the co-founder of Framework. Framework is the world's first on-demand

0:40.0

business school which is due to launch this year. On the show today, Asha tells me how she closed

0:44.8

a seed round of 2 million which brought in some pretty impressive angel investors. We talk about the

0:49.7

problems employees of ScaleUp suffer from and how Frame plans on solving this problem and we talk about

0:55.7

the importance of building and scaling a community for your business i'm your host mark mcdonough and this is the

1:01.1

UKTN podcast our sponsors of the show uncapped believe it's crazy that for e-commerce businesses to fund

1:07.9

growth through marketing infantry or hiring they have to sell equity to VCs,

1:12.6

especially when they know they make that money back right away. Uncapsolve that problem. Already helping over 500

1:18.6

businesses worldwide, they offer up to 5 million of capital for a flat fee. You pay back only as you generate sales, no dilution or loss of control.

1:34.0

Founders simply apply online, receive a decision within 24 hours and make monthly repayments that flex with your revenue.

1:39.6

Head to we are uncapped.com forward slash UKTN to find out more. And to avail of a 10% discount off your fees, use the code UKTN10.

1:45.0

That's UKTN10.

1:47.0

Now, let's get into the show.

1:49.5

Asha, I thought it would be a great idea to have you on the show because you're doing something

1:54.9

that is quite close to my heart and what I did when I was running at the startup fan, which when we were doing that was all

2:03.8

about inspiring and educating entrepreneurs. And as everyone knows, there's a huge number of entrepreneurs

...

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