So we're really trying to disrupt the existing brokerage market.

When we raised the money, it was such so early days.

We just launched the application.

We had, you know, I think by that time, like 50,000 clients roughly.

First of all, it starts with just acquiring these customers and building that first time relationship with those customers.

And for that, you need to become top of mind.

My guest today is York Nafe, who is the CEO of Bucks.

With over 700,000 clients, Bucks is Europe's fastest growing neobroker. On the show today,

York tells me how Bucks is scaling and hiring across Europe. We talk about the importance of building a great support team.

York tells me why competition can be a good thing for your audience. And we talk about the recent round of

80 million funding, which brings the total

funding to over 115.8 million. I'm your host Mark McDonough, and this is the UKTN podcast.

Our sponsors of the show, Uncapped, believe it's crazy that for e-commerce businesses to fund growth

through marketing, infantry or hiring, they have to sell equity to VCs,

especially when they know they make that money back right away. Uncap solved that problem.

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You pay back only as you generate sales, no dilution or loss of control.

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Head to we are uncapped.com forward slash UKTN to find out more. And to avail of a 10% discount off your fees, use the code UKTN10. That's UKTN10. Now let's get into the show.

I thought it might be nice to start with the conversation around you now being the CEO of

books because you weren't the CEO before you were actually the CEO.

You're one of the early employees and I think you were also around for one of the co-founders as

...