Welcome to the business buffet side dish. This is a quick snack on a specific area of business.

Today, we will present a concise element you need to run your business.

Remember to visit business buffet.com page or listen to wherever you get your podcasts.

It's snack time.

In part one of this podcast mini-series, we discussed how not being obsessed was the number

one sales mistake business people make.

In today's episode, we'll dive deeper into the problem and then present some solutions.

Utilization.

This means utilizing everything at your disposal to increase your success.

In a way, it's being obsessive about getting the most from your environment.

Burrow through company brochures and catalogs to learn everything you can about your products.

Have regular meetings with your sales manager to discuss your performance and get new ideas.

Use books like this one or motivational tapes to put you on the right track.

In short, utilize your tools.

Such tools needn't be limited to things you can hold in your hand.

Have you shown customers your office or plant?

Have you reviewed past company success with your prospects?

Have you invited current and potential clients to company's

social outings? Be creative. Once you stop to think about it, you'll be amazed at how many

exciting tools go completely ignored by salespeople. Implementation, or if you prefer, just doing it.

Making the effort in the first place.

All the sales books in the world will not help you if you don't try.

...