Welcome to the business buffet side dish. This is a quick snack on a specific area of business.

Today we will present a concise element you need to run your business. Remember to visit

business buffet.page or listen to wherever you get your podcasts. It's snack time.

Hello again. I'm Phil Anderson and in today's side dish, we are going to dive back into the e-mymymymymy

by Michael Gerber, a book that both Ed and I strongly advise all business owners read. This is part two of a

two-part side dish miniseries on the book. Today we will talk about the personalities of every

business and how each play a vital role.

If you missed part one, I talked about the maturity levels of a business.

In review, businesses like people go through infant, adolescent, and mature stages.

Infancy, the infancy stage is where the business operates on what the owner wants rather

than what the business needs to grow and succeed. This stage ends when the owner can't keep up with demand and supply or quality

drops. Adolescence, the adolescence stage is where you've decided to let your business grow and

it begins to reach outside of your comfort zone. When you're in this stage, be careful not to fall

into the management by abdication trap,

where you have people working under you and you start to remove yourself from the business.

Often, the people you hired don't do the work to the level you want them to, and you end up reverting

back to the infancy stage. If you can expand your comfort zone to increase your ability to

handle the expansion, you will enter the maturity stage.

The maturity phase means your business has clear vision and purpose.

You are not supposed to work in your business, but work on it in this phase.

Figuring out exactly who your customers you serve are and how you can add more value to their lives.

When you have a mature business, you can really focus on creating an impact.

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