Self-Publishing Training Manuals And Focusing On Your True Fans With Guy Windsor
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 9 September 2024
⏱️ 66 minutes
🧾️ Download transcript
Summary
What needs to go into a training manual if you are teaching physical skills? How can you focus in on your super fans and create only for them, while still making a living from multiple streams of income? Guy Windsor explains more in this interview. In the intro, Amazon celebrates a decade of Kindle Unlimited […]
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Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. |
| 0:03.7 | I'm Joanna Penn, thriller author and creative entrepreneur, bringing you interviews, inspiration and information on writing craft and creative business. |
| 0:14.7 | You can find the episode show notes, your free author blueprint and lots more at thec the creative pen.com. And that's Pen with a |
| 0:23.7 | double N. And here's the show. Hello creatives. I'm Joanna Penn. And this is episode number |
| 0:29.9 | 769 of the podcast, and it is Friday the 6th of September 24 as I record this. In today's show, |
| 0:40.2 | I'm talking about self-publishing training manuals and focusing on your true fans with Guy Windsor. So training manuals are books that teach a |
| 0:46.8 | physical skill and while many people do this with courses, many people also prefer a book. So Guy talks |
| 0:54.0 | about what to include, tips for photographs |
| 0:56.4 | and content structure, and we also talk about niching down, creating for superfans rather |
| 1:02.1 | than anyone else, and multiple streams of income. So that's coming up in the interview section. |
| 1:10.2 | In publishing things, Amazon celebrates a decade of Kindle Unlimited, and in their |
| 1:15.9 | press release, they go into some interesting details. So they say, while the Harry Potter series |
| 1:21.2 | remains the most read books on KU in the UK, and J.K. Rowling is the most red author. It is |
| 1:27.3 | romance, which has been the most popular |
| 1:29.3 | genre to read on KU over the past decade, followed by the lure of a page-turning crime thriller. |
| 1:35.7 | I don't think this is a surprise to anyone that romance is winning. Since 2014, KU members have read |
| 1:41.8 | more than three billion books globally. Since 2014, authors using |
| 1:47.5 | KDP and choosing to use Kindle Unlimited have collectively earned more than 3.5 billion |
| 1:55.0 | US dollars for reads of their book through Kindle Unlimited. Just on that $3.5 billion US dollars, that isn't |
| 2:02.9 | included in any of the traditional sales stats because that's not sales, that's pages read. |
| 2:08.5 | So when you see authors who are incredibly popular on KU, they might not look like they're making |
| 2:14.0 | a ton of sales. It's kind of crazy. For example, we can't hit the New York |
... |
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