Selling Books In Person At Live Events With Mark Lefebvre
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 23 September 2024
⏱️ 69 minutes
🧾️ Download transcript
Summary
How can you be successful at connecting with readers and selling books at live, in-person events? What are some practical tips as well as mindset shifts that can help you make the most of the opportunities? Mark Leslie Lefebvre shares his experience. In the intro, Beventi for author events, Reader survey results [Written Word Media]; […]
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Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. |
| 0:03.7 | I'm Joanna Penn, thriller author and creative entrepreneur, bringing you interviews, inspiration and information on writing craft and creative business. |
| 0:14.7 | You can find the episode show notes, your free author blueprint and lots more at thec the creative pen.com. And that's Pen with a |
| 0:23.7 | double N. And here's the show. Hello creatives. I'm Joanna Penn. And this is episode number |
| 0:30.1 | 772 of the podcast. And it is Friday, the 20th of September, 2024 as I record this. In today's show, I'm talking about selling |
| 0:40.2 | books in-person at live events with Mark Leslie Lefeve. And I am generally super resistant about |
| 0:47.3 | in-person sales. So it's good to hear Mark's perspective and tips and also why in-person events |
| 0:53.8 | are more important than ever to help us double down on being human in an age of AI. |
| 1:00.0 | We talk about creating connections as more important than immediate sales, how to make sure your in-person event is a success, practical things like QR codes and payment machines, mistakes authors make, |
| 1:13.7 | energy management and more. I also wanted to mention a site I found, beventi.co, B-E-V-E-N-T-I-C-O, |
| 1:23.2 | which we don't discuss in our interview, but someone recommended it to me. |
| 1:28.0 | It lists author events, signings and enables pre-orders of books, so you can then take them to events. |
| 1:34.6 | It looks really useful, so you can also check that out in relation to the topic of this episode, |
| 1:40.5 | beventi.com, links in the show notes. |
| 1:42.9 | And the discussion with Mark is coming up in the |
| 1:46.1 | interview section. |
| 1:49.8 | In publishing things, written word media share their reader survey results and offer some |
| 1:56.0 | insights and tips. Readers appreciate consistency. 61% one percent of readers are more likely to stick with |
| 2:03.8 | an author who publishes frequently, particularly in series-heavy genres. So try to develop a consistent |
| 2:10.5 | publishing schedule, even if that is once a year, and consider using pre-order campaigns. And I was thinking about this. I definitely do buy |
| 2:19.4 | some authors who only put out one book a year, but they often put it out in the same month. So |
| 2:24.7 | September is actually quite a regular month for some of the authors I follow. And so it's only |
... |
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