Hello, welcome to Business Daily from the BBC World Service. I'm Alex Capstick. Today we're talking cricket,

and specifically a new version of the game, launched in 2021 by the England and Wales cricket board.

It's called The Hundred, and now they're trying to sell it. It's been a huge success in its four years.

We're very proud of what it's achieved. And now what that has to sell it. It's been a huge success in its four years. We're very proud of what it's achieved.

And now what that has allowed us is it's allowed us an opportunity now

to see where we can really take it and where this tournament can really go.

And it's no secret who they're trying to sell it too.

It's hoped even expected that team owners from the super-rich Indian Premier League

in a country where cricket is an obsession will help elevate the 100 to new heights.

The game is very, very much dependent on the Indian market.

So this is your opportunity, England and Wales Cricket Board,

to really, really sort of embrace Indian cricket.

And we're not just talking about the men's game. There's been widespread praise for the way

the 100 has boosted the profile of women's cricket. Will that make it more attractive

to potential buyers? The general consensus is that it's absolutely accelerated the growth

of women's cricket in England and Wales.

I don't think there's anybody that would argue that.

But inevitably, plans for the sell-off are not straightforward.

We'll address the challenges involved and what it means for the future of the game.

Selling cricket.

That's all coming up on today's programme.

It's going to be a hundred ball game. There's eight teams from all across the UK.

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