Seth Godin (REPLAY): When Reassurance Doesn't Work

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emma gannon

Authors, Wellbeing, Arts, Books, Social Media, Creativity

4.6 • 1.1K Ratings

🗓️ 27 August 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hello and welcome back. I'm replaying some old favourite episodes this week while I am on holiday. This episode was recorded in April 2017 (three years ago, WHAT). Seth Godin is a legend. The author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He is something spreads ideas and writes about marketing, leadership and change. Some of his most well-known books are Linchpin, Tribes, and Purple Cow which I mention on this podcast in conversation. It's a book that has really inspired me - it's all about how to be remarkable and stand out. His blog (which you can find by typing "Seth" into Google) is one of the most popular in the world. Seth is well-known in the publishing industry, mainly since launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His newest book, What To Do When It's Your Turn, is already a bestseller. We talk about personal branding, fear, education, making decisions and teaching yourself. I hope you enjoy this episode.

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Transcript

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0:00.0	This episode of Control-Or Delete is sponsored by King Fisher, the company behind
0:05.0	recognizable home improvement brands such as B&Q and Screw Fix, who help make better homes
0:10.4	accessible for everyone. And who, by the way, doesn't love a pop down to be in queue? I definitely do.
0:16.0	Kingfisher have recently partnered with Google Cloud, a collaboration that together will support and prepare for retail's next digital age.
0:24.3	From infrastructure to data analytics, they are looking for the right people to help them succeed,
0:29.8	and that could be you.
0:31.2	They're looking for tech professionals interested in software engineering, data
0:35.0	analytics, data science, e-commerce and much more. They also have a range of brilliant benefits,
0:41.0	competitive salaries, private health care for the family, and an outstanding pension scheme.
0:46.0	So if you're interested, go to careers. Kingfisher.com today to find out more about their tech and digital roles.
0:53.7	Thank you so much to King Fisher for sponsoring this podcast.
0:56.7	Hello and welcome back to Control-Alt
1:04.8	Delete Podcast. Today's episode is a replay from the archives.
1:09.0	This episode was first recorded in April 2017 with Seth Godin, one of my absolute heroes, so I remember
1:18.0	being a bit nervous in this episode because I was finally talking to someone I'd wanted to speak to for a long time.
1:25.0	He is the author of 18 books that have been bestsellers all around the world and translated into multiple languages.
1:32.0	And he really is just someone who spreads ideas
1:34.8	and writes about marketing, leadership and change.
1:37.9	And I love how he thinks he believes that a good idea will spread. And he really knows how to make something stand out and how to remain
1:47.3	authentic in your career. He is well known in the publishing industry and he's well known for being innovative in the way that he launches his books.
1:56.0	He's known to launch things via kickstarter or find ways of getting his books out to people that aren't necessarily through traditional means.
2:05.0	His new book, What to Do when it's Your Turn is already a bestseller and that was created through
	...

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