Small Business Marketing Challenges for Fall of 2024: Balancing Time and Building Community Connections

Business Buffet

Ed Bejarana

Marketing, Business, Business Strategies, Entrepreneurship, Business Tips, Small Business, Leadership

1 • 981 Ratings

🗓️ 27 August 2024

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we dive into the unique marketing challenges small business owners face as they gear up for the fall of 2024. With limited time and resources, how can you effectively promote your business while managing the day-to-day grind? We explore the critical balance between time management and community engagement, and why focusing on selfless service could be your secret weapon for success. Discover the differences between chambers of commerce and leads groups, and learn which networking strategy could lead to quicker business gains or deeper, more rewarding connections.

Join us as we unpack how serving your community can not only drive business growth but also feed your soul—especially when the economy seems uncertain. Whether you're looking for practical marketing tips or inspiration to fuel your entrepreneurial spirit, this episode has something for every DIY business owner. Tune in now to learn how helping others could be the most profitable investment you make this season!

Transcript

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0:00.0	Welcome to the business buffet, your go-to for healthy business nutrition.
0:07.1	We offer generous portions of marketing management and strategy tips designed for your success.
0:14.0	Pull up a chair and let's savor the taste of business together.
0:18.8	Small business marketing challenges for fall of 2024, balancing time and
0:24.7	building community connections. As we move into the fall of 2024, small business owners
0:32.7	face unique marketing challenges. Many who prefer a DIY approach to growing their businesses are
0:41.0	grappling with the ever-present challenge of time management. With limited resources and
0:48.5	countless tasks to juggle, it can be difficult to balance the demands of running a business while actively
0:55.7	promoting it.
0:57.1	However, one strategy that offers a dual benefit of marketing and community building is through
1:03.5	strategic business networking.
1:06.4	Understanding the difference between various networking opportunities, such as Chambers of Commerce
1:12.6	and Leeds groups, is essential to maximizing both business growth and personal fulfillment.
1:20.0	Time management and small business marketing.
1:23.4	One of the biggest challenges for small business owners is finding the time to market their business effectively.
1:30.1	With so many daily responsibilities, from managing operations to handling customer service,
1:38.1	marketing efforts often take a back seat.
1:41.3	However, neglecting marketing can lead to a stagnation and growth. To overcome this
1:47.5	challenge, small business owners need to be strategic about how they allocate their time. One
1:54.5	effective way to do this is by engaging in networking activities that not only promote the business, but also contribute to
2:02.7	personal and community development. Business networking, Chamber of Commerce versus Leeds
2:09.7	groups. When it comes to networking, small business owners have several options. Two of the most
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