I had some like tiny wins in the sense of like I had an idea I tried it it worked out and so I

tried it again and I tried it again you got to be like no no no come on it's going to work come

we could do this without actually knowing how you're going to do it or pull it off

for more than 20 years, Travis Rice has been pushing the envelope of what's possible and snowboarding. The Red Bull athlete has won prestigious awards for his riding and created a new winter sports competition.

Travis has also built new businesses like Sendy and changed the way action sports films are made.

His specialty is pushing the limits on challenging terrain and in the

industry at large. I'm Shelby Stanger and this is Wild Ideas worth Living, an REI co-op studio's production brought to you by Capital One.

Travis Rice loves exploring new snowboarding lines that seem impossible.

He speeds down mountains while launching off of boulders and steep cliffs.

This passion led him to create the snowboarding competition, natural selection, which emphasizes the artistry of the sport paired with technical writing.

For Travis, snowboarding is about testing his limits and expressing himself creatively.

Travis Rice, welcome to Wild Ideas Worth Living.

Excited to have you on.

Yeah, good morning.

First chat of that morning.

This is a splendid way to start today.

I think for the people who don't know you, and people are curious, like how did you get into

snowboarding?

You could have been probably a pro skater, pride probe motorcycle rider, pro skier.

I'm guessing you grew up in Jackson right? I grew up in Jackson. I love playing in the

mountains you know I skied from when I was a little kid. My dad worked on the mountain,

who's a ski patroller. And, you know, Jackson's winners are brutal. And so, you know, you got to stay active and you got to play and you know lucky for us that was the

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