Most CRMs force you to adapt to how they work. Atio adapts to how your company works.

Atio is a customer relationship management system that is built for the future. It actually

thinks like you do. Automatically organizing contacts, syncing calendars, and enriching data with no

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Head to atio.com slash M-OS and you'll get 15% off your first year.

That's A-T-T-I-IO.com slash M-O-S.

Hi, I'm Adam Grant, host of the podcast Rethinking,

a show where I talk to some of today's greatest thinkers

about the unconventional ways they see the world.

On rethinking, you'll get surprising insights

from scientists, leaders, artists, and more,

people like Reese Witherspoon,

Malcolm Gladwell, and Yo-Yo Ma. Hear lessons to help you find success at work,

build better relationships, and more. Find rethinking wherever you get your podcasts. It seems like a puzzle, and I wanted to figure it out, and I wanted to be good at it.

Christina Kasyopo's love of puzzle solving is central to her approach as an entrepreneur.

She's the founder of a tech unicorn now, but her first business puzzle was a bit more humble

as a kid growing up in Ohio.

When I had multiple Beanie Babies, I tried to sell them on eBay and then ride my bike to

Kroger, which is our local grocery chain, and get, also get money orders and cash in money

orders because, like like I didn't

have a credit card. And I remember when PayPal came out and you got like $25 if you signed up.

...