Sorry, your iPhone apps are still tracking you

Recode Daily

Recode

Science, Technology, Society & Culture

4.6 • 1.3K Ratings

🗓️ 28 April 2022

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Apple launched its App Tracking Transparency feature one year ago. But did it actually stop tracking and increase privacy for iPhone users? Recode’s Sara Morrison (@saramorrison) explains. Today’s episode was produced and engineered by Sofi LaLonde, and hosted by Adam Clark Estes. Support Recode Daily by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	The era of automotive advances with the all-electric Polestar 2.
0:07.0	Now with faster charging, improved EPA estimated range of up to 320 miles and advanced safety
0:13.6	technology, experienced awe-inspiring performance combined with luxury design as standard.
0:20.5	The time is now, the all-electric Polestar 2.
0:24.6	Book a test drive in order today at Polestar.com
0:30.0	It's been one year since Apple announced app tracking transparency.
0:41.6	This is the new privacy feature that Apple promised would keep companies from following
0:45.6	you around the internet and then sharing your data with even more companies.
0:50.3	The idea looked pretty simple.
0:52.0	You just tell your phone not to track and poof, no more tracking.
0:57.1	Apple even released an ad that literally showed these trackers poofing into thin air.
1:16.2	When it launched, some people thought it would turn the online ad market upside down.
1:21.0	Meta, Facebook's parent company even said it would cost them billions of dollars in
1:24.9	loss revenue.
1:26.4	But if you fast forward to now, when you use your phone, do you think anything's really
1:30.7	changed?
1:31.7	Did Apple really kill tracking online?
1:34.4	No.
1:35.8	If you thought, and maybe some of Apple's promotion of this would have led you to think this
1:40.7	pretty easily, that this was going to completely stop you from being tracked, completely
1:45.8	stop you from being targeted by ads like it didn't.
1:49.9	But it did do something.
	...

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