Southwest Airlines: Herb Kelleher (2016)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 25 September 2017

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We're hard at work planning more live shows, so we bring you one of our favorites from last year: Southwest Airlines. In 1968, competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight, the first plane took off from Dallas. Today Southwest Airlines operates nearly 4,000 flights a day. PLUS in our postscript "How You Built That," how Monica Mizrachi and her son Solomon built EzPacking, a family business selling packing cubes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, really quick before we start the show, I have some great news for you.
0:30.0	We have a brand new live episode coming your way this very Thursday.
0:35.0	It's my conversation with the founder of Starbucks Howard Schultz.
0:39.0	We're going to find out how he turned a beverage into a destination.
0:44.0	So stay tuned for that, but in the meantime, here's one of our favorite episodes from the HIVT Archives. Enjoy!
0:53.0	You were basically introducing these really low fares.
0:56.0	Were these airlines trying to max your prices?
0:59.0	Yes, in some cases they were.
1:01.0	And we told the public of Texas that you could fly at the lower fare, but if you paid the higher fare, we would give you a free bottle of whiskey.
1:10.0	And so for a couple of months, we became the largest liquor distributor in the state of Texas.
1:16.0	From NPR, it's how I built this. The show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:33.0	I'm Guy Ross, and on today's show, how an eccentric Texas lawyer turned a crazy idea into Southwest Airlines.
1:41.0	Now one of the biggest airlines in the world.
1:48.0	Could you just start by introducing yourself, Mr. Keller?
1:51.0	Make it herb, if you would.
1:53.0	Herb, please.
	...

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