meta_pixel
Tapesearch Logo
How I Built This with Guy Raz

Spanx: Sara Blakely

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 12 September 2016

⏱️ 27 minutes

🧾️ Download transcript

Summary

At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:30.0

In the middle of my meeting with her, I could tell I was losing her and I just knew I was my one shot, so I said,

0:37.0

you know what, Diane, will you come with me to the bathroom?

0:40.0

She goes, excuse me, I go, I know, I know it's a little weird.

0:43.0

Will you just please come with me to the bathroom?

0:45.0

I want to show you my own product before and after.

0:49.0

And she said, okay.

0:52.0

From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:06.0

I'm Guy Ross, and on today's show, the story of how Sarah Blakely designed a new kind of underwear called it Spanx,

1:16.0

and eventually became the youngest female billionaire in America.

1:25.0

So when Sarah Blakely was growing up in Florida, she didn't exactly dream of designing ladies undergarments.

1:32.0

She actually wanted to be a lawyer, but when she took her LSATs, she failed twice.

1:38.0

So after college, she got a job at Disney World as a ride-greeder, and then in the early 90s, she got another job.

1:45.0

She was selling fax machines door to door.

1:48.0

By the way, did you ever feel like demoralized with all the rejection and this people,

1:52.0

because they're saying, no soliciting please get out of here, where it was like water off the ducks back?

1:56.0

Oh my gosh, no, I would feel very defeated, and many times I would get in my car and drive around the block multiple times,

...

Transcript will be available on the free plan in -3123 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.