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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Awards Daily on this Thursday, May 9th.

Well, it's almost that time again.

Yeah. Well, it's almost that time again. Yes, the Summer Olympics will be here before we know it.

For about three weeks in July and August will be a wash in fierce competitions and not

just among the athletes. Brands are spending big money on this year's game, so much so that

Ad Age magazine predicts that the rate of spending on advertising will grow almost 8% this year.

That's about double what it grew last year. One of the brands spending big on the games is,

not surprisingly, Nike.

In fact, Nike is spending more on these Olympic games than on any others in the past.

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