SquidHaus's Secret Weapon: How to Dominate the Fitness World | Lukas Pakter
The Hard Way w/ Joe De Sena
Spartan Races
4.7 • 870 Ratings
🗓️ 28 November 2023
⏱️ 27 minutes
🧾️ Download transcript
Summary
Joe De Sena sits down with a young entrepreneur Lukas Pakter, the founder of the SquidHaus fitness apparel company, to discuss sensitive global issues with nuance, as well as Lucas' unconventional path to building his booming athletic apparel brand.
Lucas shares his viral strategy of leveraging an "influential army" of top fitness creators to take over the scene. He plans to sell thousands of discounted tickets to Joe's Spartan Race using influencer codes, donating over $1M to charity in the process. Joe gives the plan his stamp of approval.
Viewers will learn Lucas's unique brand story, top tips for starting young, and lessons on accountability from these experienced leaders. With open discussion on controversy and actionable advice, this episode is a must-watch for anyone pursuing a business or looking to better understand complex issues.
Highlights:
00:00 Joe’s “controversial” post on IG
02:34 The conversation has to happen
04:06 We shy away from having a stance
05:59 What does SquidHaus mean and represent?
08:06 Finding a job vs. starting a company
10:04 Leveraging business through Spartan Race
14:34 How to start a business?
16:44 Three things every entrepreneur should do every day
19:55 Three books everybody needs to read
21:57 How to find Lukas Pakter?
Transcript
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| 0:00.0 | Blame yourself for everything. |
| 0:02.2 | Try and find the blame, try and find where you went wrong. |
| 0:06.0 | If you got cheated on, blame yourself. |
| 0:08.0 | I picked the wrong person. |
| 0:09.3 | What red flags did I ignore, right? |
| 0:11.3 | If your business partner screws you over, how can I not have that happen again? |
| 0:14.6 | I think if you blame everybody else, you're never going to learn anything, but even if it wasn't |
| 0:19.3 | really your fault, if you can find a way to blame yourself, don't be yourself up on it. |
| 0:23.4 | Figure out some way that you missed something |
| 0:26.2 | and how you can move forward. |
| 0:27.6 | Welcome to the Hardway Podcast with Joe DeSenna, founder, |
| 0:31.0 | and CEO of Spartan Races. |
| 0:34.0 | We're teaching you how to overcome your obstacles in your life the same way we teach our 10 million |
| 0:38.5 | plus Spartans to overcome obstacles on the course. |
| 0:41.7 | With insight from the smartest, most accomplished experts |
| 0:44.3 | from every corner of the world. Get ready to elevate your life today. |
| 0:50.0 | Today's episode of The Hard Way with Joe DeCenna is sponsored by Athletic Brewing Company, |
| 0:54.6 | America's leading non-alcoholic craft brewer and the official non-alcoholic beer of Spartan. |
| 0:59.6 | Now you can drink great tasting brews all night long and wake up race ready without the hangover. |
| 1:04.6 | Athletic is the most decorated non-alcoholic brewer in the world with over 70 awards for its wide |
| 1:09.6 | selection of IPAs, goldens, Light Brows, and more. |
| 1:13.2 | Athletic Brewings near beers are fit for all times, |
... |
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