Hello and welcome to The Rundown, a podcast from Politics Home with me Alan Tolhurst.

This week we're asking, somewhat cheekily, when is it reset, not a reset?

As we record, Sakeir Starm was giving a speech, setting out various milestones

who wants administration to achieve with its time in office.

But despite it looking very much like an attempt to relaunch his ailing premiership after a rocky start, the R-word is very much verboten by Labour, who insists this is very much not a reset of the new government.

But why the PM and his allies so keen to call it something else? Why is there a squeamishness about resets?

And in the end, why do parties still doing them so often? Can they be done effectively? What is it say about your underlying

issues that you need to undertake one in the first place? When we to discuss all that and more,

I'm delighted to be joined by three seasoned reset analysts. Start with Catherine Haddon,

program director at the Institute for Government. Joe Tanner, a political comm strategist who worked

on Boris Johnson-Lin-Mayorall campaign, and Sir Craig Oliver, forward Downing Street direct

communications under David Cameron.

So I'm going to start with you, Craig. First of all, what is a reset and why do people do

them? That is a very, very big question.

And there's a huge amount to unpack there.

I think what's really interesting about this one is that the government is insisting

and spending a lot of time telling everybody it's not a reset or a relaunch.

And I think when you get into a conversation where you're saying to somebody, this isn't a

relaunch, then automatically everybody's going to go, well, it must be.

It's a bit like saying to somebody, you can trust me? You then start going,

can I trust you? So there's just a little bit of a problem there. I think one of the big errors that

they made here was that this speech has been coming a long time and there's not been a huge amount

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