What's up everyone, this is Alex Lieberman, co-founder and executive chairman of Morning

Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business

builder, the tools you need to think better in order to build better.

Whether that's building a business, a team, or a new product.

Today, I am bringing back an old segment called Startup Hotline.

This is a segment of Founders Journal where I take any and all questions about building

and scaling businesses and all of the questions that I am about to answer came from the Founders

Journal community either over email or Twitter.

So without further ado, let's hop into it.

This first question comes from Jack Reigns on Twitter.

Jack asked, if you were going to start a new company tomorrow, what would that company

be?

Here's how to answer the question, Jack.

I think there is a more important question than what would the company be?

I think the right question to ask is, if I was going to start a company tomorrow, why

would I start a new company?

And for me, I would start a company if it satisfied two of my needs.

The first need is it would have to answer the three questions that my friend Mickey Agrawall

uses to launch all of her new businesses.

The first question is, what sucks for me or what sucks in my world?

The second is, does this suck for a lot of people, meaning is it a big opportunity?

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