What's up? This is Jeff Staples of the Business of Hype. And as everyone on planet Earth now knows,

this is kind of a strange time that we're living in. With everyone hunkered down in their own homes,

we were challenged with figuring out how to make a show, both logistically, because I typically

interview all of my guests in person, but also

conceptually, like, what do you guys want to actually listen to right now in the midst

of what we're facing? What do you all need right now? So we figured maybe let's call a bunch

of the good people that have been on the show and just ask them how they're dealing

and coping with Corona, both from a business standpoint, but also a personal one. I think hearing

from people that inspire us will help us to figure out the footing in these uncertain times.

I think we all go through this daily battle of figuring out big picture problems like family

and unemployment and health, while also tackling minutia tiny details, like when was the last

time I washed my hands or do I have enough toilet paper and it's a time to replace my mask or

can I get away with one more day? These are definitely very unprecedented times.

And so this is just our small part

in attempting to gather us together

and share some stories.

I hope you're able to get something out of these.

I know for sure it's helped me out a lot

just to have these conversations.

Okay, let's get into it.

Thank you. have these conversations. Okay, let's get into it. So first things first, let's just start with the basics. Who am I talking to? What do you do? And where are you right now?

So this is Luke Tadashi. I'm the founder and creative director of Bristol Studio, a basketball lifestyle brand based

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