Stop Chasing Trends: Uncover the Real You for Lasting Success

In the first episode of her "Identity Series," Cayla Craft delves into the importance of understanding personal and brand identity, emphasizing how this can transform both life and business. She explains that many people chase trends without being rooted in their true identity, leading to confusion. Grounding the series in faith, Cayla encourages listeners to approach identity through a biblical lens, even for those unsure about their faith. She tackles four core questions: "Who am I?", "Where am I from?", "Why am I here?", and "Where am I going?". Cayla stresses that true identity goes beyond titles or roles and is rooted in being a child of God. By focusing on eternal purpose and divine love, she encourages listeners to live intentionally, both in business and in life.

Key Moments:

Understanding Identity (00:00:00 - 00:00:18): Cayla introduces her new 10-week series focused on understanding personal and brand identity, emphasizing how this knowledge can transform your business and life.

The Importance of Being Rooted in Identity (00:01:01 - 00:01:24): She explains how people often get lost by chasing strategies and trends without being rooted in their true identity, leading to confusion and inconsistency in their business.

Faith-Based Approach (00:02:02 - 00:02:14): Cayla shares that this series will be deeply faith-based, using biblical principles to help listeners discover their identity and purpose, encouraging an open mind even for those uncertain about their faith.

Who Am I? (00:03:26 - 00:04:31): She tackles the first question of identity, "Who am I?" and explains that true identity goes beyond roles like mother or business owner—it's about being a child of God.

Where Am I From? (00:06:37 - 00:07:03): Cayla introduces the second question, "Where am I from?" explaining that our true source is heaven, which gives us a new sense of purpose and confidence in our earthly journey.

What Is My Purpose? (00:07:48 - 00:08:14): The third question Cayla discusses is "Why am I here?" She emphasizes that while our roles and jobs may vary, the overarching purpose is to love God and love others.

Where Am I Going? (00:14:08 - 00:14:31): The final question Cayla addresses is "Where am I going?" She reminds listeners that their ultimate destination is heaven, encouraging them to focus on their eternal purpose rather than short-term success.

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Links + Resources:

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