Hi there, I'm Maddie Savage and this business dailies all about women who've quit their jobs to become housewives or stay-at-home girlfriends.

They've been trending globally on TikTok this year with hashtags like tradwife and soft girl getting billions of clicks.

But one place you might not expect them to be popular is Sweden.

It's a country that's a global icon for championing gender equality and women in business

through policies like shared parental leave and heavily subsidised childcare.

You get very celebrated in Sweden as a woman if you are like a boss lady and you work a lot.

And I'm just staying home and it's a nice life for me.

We'll hear why influencers like Vilma are being celebrated by some,

while others fear they're trampling on decades of progress towards gender equality.

This is Business Daily from the BBC World Service.

So I live in the Swedish capital, Stockholm, but we're starting the programme about an hour south of the city

in a village where there's a mix of grey low-rise apartment blocks

and 1970s red brick bungalows. In this one's garden, Marina Likilich Wigsten and her children

are feeding crisp bread to the family's rabbits. They're really hungry.

Marina has four children.

She and her husband did share parental leave.

And in between pregnancies, she initially went back to work full-time at a care home for people with mental health problems.

But that changed three years ago.

I'm describing me as a homewife.

I describe myself as a housewife.

I have a dog to take care of during the day.

Then I take care of the different things around the house,

...