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One, three. Wondry. I'm David Brown, and this is Business Wars Daily on this Wednesday, December 5th.

You'd think that with as much competition as there is in

athleisure wear, the company's selling it would be donning boxing gloves, not yoga pants.

Athleisure, that is, comfy, stretchy clothes designed for athletes but worn everywhere,

has been a consistent bright spot in the fashion world for many years.

The champion in this ring so far has been Lulu Lemon, which is 20 years old and still growing.

Its biggest success this year, an enormous jump in e-commerce sales and profits,

after streamlining its online experience.

But Lulu Lemon, which began in brick and mortar stores,

faces numerous challengers, from Under Armour to the Gaps Athleta.

One startup is getting a lot of attention, the digital native company Outdoor Voices.

...