TBD | Wait, TikTok Has a Sister App?

What Next | Daily News and Analysis

Slate

News, Daily News, News Commentary, Politics

4.6 • 2.3K Ratings

🗓️ 7 April 2023

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

While TikTok’s parent company, Bytedance, is fighting to keep its flagship app from being banned in the United States, it’s also pushing a new app into the marketplace—Lemon8. One part Pinterest, one part Instagram and a dash of its sister app, Lemon8 is most likely saddled with the same security concerns that led lawmakers to consider banning TikTok. Guest: Sapna Maheshwari, business reporter for the New York Times. Host: Lizzie O’Leary If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get benefits like zero ads on any Slate podcast, bonus episodes of shows like Slow Burn and Dear Prudence—and you’ll be supporting the work we do here on What Next TBD. Sign up now at slate.com/whatnextplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This podcast is brought to you by Progressive. Most of you aren't just listening right now.
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0:48.1	My name is Najima Nik and I do everything.
0:52.1	Najia's a lifestyle content creator. She does digital marketing and event planning and hosts her own podcast.
0:59.1	She's 32, lives in Atlanta. And recently she was scrolling on TikTok and came across a woman talking about a different app.
1:07.6	An app called Lemonate.
1:09.6	And there was a creator on there. She was talking about how much she loved the app.
1:13.6	And I mean, she didn't even finish the video. Like, I ex out of the TikTok, I went over to the app store and I downloaded it.
1:19.1	I made my profile and as soon as I started scrolling, I was like, this is the app.
1:26.1	For Najia, Lemonate feels perfect, combining what she loves about other apps.
1:33.1	I would describe Lemonate as a Pinterest layout with an Instagram community with TikToks, artistic or creative template.
1:47.1	Visually, Lemonate looks a bit like TikTok, but with two columns on the landing screen for images and a lot more room for text.
1:55.1	And just like TikTok, Lemonate's algorithm seems to quickly serve users what they want.
2:00.1	I like two or three posts from a black content creator. Then my four U page now begins to generate more black content creators for me to find that you know are showing the things that I want to see.
2:13.1	Lemonate, and that's lemon and the number eight is making a concerted push right now.
2:18.1	Like a restaurant soft launching, it's trying to hook the kind of creators who would benefit from getting in on the ground floor.
2:25.1	Like content creator Hannah Sterling, she's 22 and makes videos about how to be a successful creator.
2:32.1	She started hearing about Lemonate a few months ago.
	...

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