4.8 • 7.3K Ratings
🗓️ 21 April 2025
⏱️ 169 minutes
🧾️ Download transcript
This week, Bunnie sits down with hip-hop icon Tech N9ne to go deep into his life and legacy. From growing up in a religious household in the Wayne Minor projects to becoming one of the most successful independent artists of all time, Tech opens up about his roots. He shares stories about his mother’s epilepsy and schizophrenia, surviving an abusive stepfather, finding sobriety, and why he’s still smiling behind the mic decades into his career.
They talk about everything from his signature rapid-fire flow to building a loyal fan base without ever going mainstream. Travis O’Guin, Tech’s longtime business partner and co-founder of Strange Music, joins the convo to share how they built their empire. Together, they reflect on making music that helps people, the kind of artists they believe in, and what’s coming next, including Tech’s upcoming album and audio series 5816 Forest, which chronicles his early life through 17 episodes.
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0:00.0 | Let's talk about what really drives success in selling. |
0:02.8 | It's not just the product, it's the business behind the business. |
0:06.2 | Take Allo Yoga and Gymchark, two brands that have absolutely dominated the active |
0:10.9 | wear space. |
0:11.6 | Sure, they have great products, but what really sets them apart is their ability to build |
0:15.8 | a seamless shopping experience, a strong community, and a brand people want to be a part of. It's not just |
0:21.6 | about selling leggings or gym gear. It's about the back end operations, the marketing automation, |
0:26.5 | the personalized customer experience, and the data-driven decisions that keep them ahead. That's |
0:31.3 | where platforms like Shopify come in. They power the storefront handling the logistics and making |
0:35.9 | scaling possible. The brands you love, |
0:38.5 | they're thriving because of the tech and strategy working behind the scenes. So if you're a business |
0:43.1 | owner looking to take that next step, think beyond just the product. The right tools and |
0:47.9 | infrastructure can be the difference between a side hustle and a global brand. Nobody does selling |
0:53.0 | better than Shopify, home of the number one |
0:55.2 | checkout on the planet. And the not so secret secret was shop pay that boosts conversions |
1:00.3 | up to 50%, meaning way less carts going abandoned and way more sales going cha-ching. So if you're |
1:07.4 | not into growing your business, your commerce platform better be ready to sell |
1:11.2 | wherever your customers are scrolling or strolling on the web. |
1:14.1 | In your store, in their feed, and everywhere in between. |
1:16.9 | Businesses that sell more sell on Shopify. |
1:19.4 | Upgrade your business and get the same checkout that I use for my website. |
1:23.2 | Sign up for your $1 per month trial period at Shopify.com slash bunny. |
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