TELEGRAPH WOMEN'S SPORT": “I was paid €30,000 and my male equivalent was on half a million-plus” - Dani Rowe

Bryony Gordon's Mad World

The Telegraph

Health & Fitness, Mental Health

4.6 • 1.1K Ratings

🗓️ 8 January 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the Telegraph Women’s Sport podcast, we’re talking about money. Host Dame Laura Kenny is joined by three guests to delve into the financial landscape of women’s sports.

Dani Rowe, a former British cyclist, shares her experiences with the stark pay disparities in road cycling. In 2018, she earned just €30,000, while her male counterparts made more than half a million. She discusses the importance of investing not only in the top tiers of sport but also at the grass-roots level to create a sustainable future.

Maggie Murphy, a champion for gender equality in sports, discusses the commercial opportunities that arise from athletes leveraging their multifaceted personalities. She talks about how integrating personal interests can make sponsorships more appealing and impactful.

Jenny Mitton, women’s sport lead at M&C Saatchi, highlights how younger sports fans value and reward brands that invest in women’s sports. She points out that these fans are motivated by more than just the games; they seek to support the overall growth and visibility of women’s sports.

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Transcript

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0:00.0	Hi, I'm Maggie Alfonci, former England rugby player and now a MasterCard ambassador.
0:06.0	MasterCard is proud to sponsor the Telegraph Women's Sport podcast hosted by Dame Laura Kenny.
0:12.3	MasterCard has championed women's sport for over 25 years.
0:16.6	Discover more at MasterCard..com.ukuk, UK, forward slash impact.
0:26.9	Welcome to the Telegraph Women's Sport podcast with me, Laura Kenny.
0:31.1	In this episode, we dive into the topics that have been gaining momentum on and off the field.
0:36.3	Money in the financial evolution of women's sport.
0:39.3	As we witness record-breaking viewership, sponsorship and fan engagement,
0:43.3	the economic landscape for women's sport is changing rapidly.
0:46.3	We'll explore the impact of historical gender pay gaps,
0:49.3	look at the increasing commercial value of women's sport
0:52.3	and highlight the importance of financial
0:54.2	sustainability. From grassroots investments to professional leagues, we're breaking down the financial
1:00.2	game plans that are propelling women's sport to the forefront and making impressive strides to
1:04.7	truly level the playing field. So for me, actually, right, as a direct comparison, obviously I'm lucky that I live with another cyclist and our careers kind of ran parallel to each other.
1:19.2	And so I had that direct comparison throughout my whole career.
1:22.2	And actually, I would say I'm probably one of very few examples of it being the opposite.
1:29.7	So I have always been very lucky with, so British cycling is UK sport funded and UK sport
1:35.6	is level the whole way down.
1:36.8	It doesn't matter whether you're at the start of your, like, career or if you're at the end.
1:41.7	It goes in bands and it goes by medals.
1:44.5	So depend on how successful you are at the World Championships and Olympics,
	...

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