“Ten Toes Down” and Self-Care as Resistance: Meet The Influencer Who Can Make – or Break – a Beauty Brand Right Now, Golloria George

Breaking Beauty Podcast

Dear Media, Jill Dunn and Carlene Higgins

Jilldunn, Arts, Beautyeditors, Style541811, Beautyexpert, Beauty, Carlenehiggins, Fashion, Society & Culture, Magazineeditors, Fashion & Beauty

4.7 • 954 Ratings

🗓️ 2 April 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today we’re chatting with Texas-based, 23-year-old beauty creator Golloria George. Named People Magazine’s Beauty Creator of the Year and Forbes’ 30 under 30 last year, Golloria has amassed 3.2 million followers on TikTok, where she swatches the darkest shade of makeup on her South Sudanese complexion – revealing a lack of shade range in plain site in her viral videos that hold the industry accountable. (Most famously, Youthforia’s “‘tar in a bottle” blunder had retailers pulling the brand from store shelves).

Tune in as Golloria gets candid about her upbringing before rising to beauty fame, sharing the insightful learnings she’s earned along the way to power-ranking status.

You’ll discover:

The backstory behind the Youthforia debacle, including how the brand reacted behind the scenes, and the prelude that added fuel to the fire
What makes Golloria want to consult for a brand, and what has her turning some companies away
What led to Golloria’s social media hiatus, and how she came back with a whole new attitude
What the influencer community’s wage gap is really like
Everything she’s loving in her own beauty cabinet, from her ride or die foundation, bronzer, sunscreen, and the perfumes that get her the most compliments
The cosmetics brand that she feels still excludes people of colour, in spite of internet protests
The creators she co-signs, New York girlies included

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

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Transcript

Click on a timestamp to play from that location

0:00.0	The following podcast is a Dear Media production.
0:08.2	Welcome to Breaking Beauty, the podcast, all about the breakthrough people, products, and moments in beauty.
0:14.1	We're your host, Jill Dunn and Carleen Higgins.
0:29.9	Welcome back to Breaking Beauty podcast, everyone. It's Wednesday, so it's Carlene and Jill here in your feeds once again. Hello, Jill.
0:39.8	Hey, Carleen. So long-time listeners know by now that we are two former magazine beauty editors turned beauty podcasters who chat each and every week about the breakthrough people, products, and moments in beauty. So to our longtime listeners,
0:44.6	welcome back. But if you're new to the show, you're welcome here too. Absolutely. And, you know,
0:50.2	some weeks were reviewing products like the damn good spring 2025 beauty finds episode.
0:55.9	We did just a couple weeks back where we chatted through what's making our top shelf for this season
1:01.6	to interviewing the top pros in hair care, makeup, and skincare like our guest last week,
1:07.3	Dr. Dundee Engelman, who shared her tips on how to transition our skincare routines
1:12.6	for spring. We also chat with people who are really shaking up the beauty industry as we know it.
1:18.6	And oftentimes that's creators like Michaela Makeup, who just announced her skincare line that's
1:24.4	launching. I haven't had a chance to try it yet, but I'm excited to.
1:28.2	Skin care, not makeup as well. That was a surprise. Yeah, it's, it's kind of brilliant.
1:32.4	Skin care that's specifically designed to work with your makeup. So I think that's where she has a
1:37.3	brilliant angle. It's called POVia Beauty. And we're trying to get our hands on some of the products.
1:42.0	It's all apparently made in Korea. We chat with people who are really, you know, disrupting the beauty industry. And today we are
1:49.2	thrilled to be chatting with a woman who is an absolute force in the beauty biz right now. That's
1:54.4	Texas-based 23-year-old beauty creator, Gloria George. She's amassed 3.2 million followers on TikTok, 1 million on Instagram, and over 500,000 on
2:05.3	YouTube.
2:05.7	And she's really known for swatching makeup to see how different brands and different shades measure
2:13.0	up on her skin tone.
	...

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